Prepaid Legal leads can make the difference between achieving success and disaster in your network marketing business. But, not all leads are born equal.

Whether you determine to buy leads or get your own, there are 3 main "archetypes" or categories that you'll find advantageous in growing your Prepaid Legal business:

1. Potential customers. These individuals are interested in one of your products or services. If satisfied, they may be mindfully introduced to your program with moderate success. But, they didn't begin with an interest in making income, and they're going to need a lot of training.

2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be sincere, that's for you to figure out. Also, they may or may not have specific interest in multi-level marketing or Pre-Paid Legal Services. Your task will be to find the genuine ones, address their objections and guide them into your team.

3. Active network marketers. These prospects are already in an business, and looking for leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've proven it with their cash by joining a program.

The most valuable prepaid legal leads are those in the third group: current network marketers.

Why?

Well, as discussed above, you are certain they have an interest in making hard cash with MLM. You won't hear them ask, "Is this one of those pyramid schemes?" and other such absurd questions. They're through that; they know better.

They also understand the business better than someone who's never been in multi-level marketing. So, once they sign up to your organization and get trained, they'll generate results much faster (and with less coaching) than the average person.

Lastly, they possibly know other active networkers: their sponsor, front line, and even cross-line representatives they ran into at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your group.

They're in an opportunity, though, and not likely looking to begin something else. It's your job to gently, and with utmost care, pique their curiosity without setting off any trip wires.

The best way to do this is to lead with an offer that benefits them in their existing business... something unrelated to your opportunity. Something generic, like promotional tools or education.

Win their trust, and make evident your worth to them by helping them move forward with their existing opportunity. Show them that, unlike their existing upline, you are training them things that work. But make it crystal clear that the only people who get your real focus are the people contributing to your own success.

At that time, enrolling in your team will be the next sensible step.

In conclusion, you can go after potential customers, you can target opportunity seekers, or you can target active multi-level marketers. Of the three, active MLMers have the maximum potential to explode your downline with the least effort. Focus your energies there, and your business will never be the same.

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