MLM Genealogy Leads - The Good, The Bad & The Ugly


MLM genealogy leads can be quite a useful tool in establishing your multi level marketing, particularly if you're a skilled online marketer. However, as with the majority of things, there are both pros and cons to using them. In the following paragraphs, we'll analyze the issues surrounding MLM genealogy lists.

First Of All, The Good...

I normally talk to mlm business owners who are new to the business. Quite often, they've been told by their upline to make a list of friends, family members, and associates to approach about their opportunity.

This is not the best way forward.

If you're marketing sports cars, the perfect prospect is someone who has bought a sports car lately... which may or may not include your pals, family members, and associates.

Sponsoring anyone into your MLM prospect is no different. Preferably, you want t consult people who have joined a network marketing opportunity a short while ago. These are referred to as "opportunity buyers," which is precisely what MLM genealogy leads are.

Thus, if you're thinking about getting MLM genealogy leads, you're on the right path.

The Bad...

Unfortunately, it's not always that easy.

MLM genealogy leads are often years of age, having been dragged from the back office of companies which are no longer in operation. This translates into plenty of bad numbers and people screaming, "John doesn't stay here anymore... Quit calling me!"

Furthermore, there's a good chance that the list has been marketed often times. It's likely that, your "fresh MLM genealogy lead" is contacted many times before you actually purchased their information.

Another issue is consumers. Most companies place both consumers and marketers in the same report, and simply because somebody purchased a product doesn't signify they'll be interested in joining an opportunity. Yet more of your time is wasted.

The Ugly...

Last of all, there's one extremely important factor to weigh. Every name on the list which you purchased there for one purpose and one purpose only: they joined, or bought product from, a MLM.

Not one of them asked for their name to be put there, nor did they ask to be solicited by you.

This influences you in two ways:

1) Lawfully, you need to be mindful in the way you make contact. Since you don't have their permission, and their contact number may be on the do not call list, you can't take advantage of something like voice broadcasting... as well as you need to be careful with e-mail.

You may contact them one by one, but that's not so efficient...

Direct mail is most likely safest, but a few MLM genealogy leads actually include address data. The majority of include things like name, phone number, and e-mail if you're fortuitous.

2) It requires more skill to be successful with these leads. If you're going to attend the phone and call them cold, you better know precisely what you're going to say and be positive in your delivery.

Or else--if they smell fear--you'll be eaten alive!

That is it! The good, the bad, as well as the ugly on MLM genealogy leads.

You might be right to be targeting opportunity purchasers, but be aware that the majority of MLM genealogy lists are aged, out-of-date and full of bad data. You have to be careful how you get in touch with them, and when you do actually reach the individual whose name is on your list you will have to handle the conversation with care.

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